Brand identity design for Under The Influence

Project Information

Project overview

Managed the official social media presence for Food Explorer Nigeria across Facebook and Instagram. The project focused on building brand awareness, growing an engaged community, and increasing visibility for Nigerian food, recipes, restaurants, and culinary experiences through consistent content and strategic audience engagement.

Project goals

The objective focused on establishing a strong and consistent social media presence, increasing audience engagement, promoting the brand’s offerings, and driving traffic to its digital platforms.

Scope of work

Social media strategy development and content planning

• Facebook and Instagram account management

• Branded graphic design and visual content creation

• Copywriting for promotional and educational posts

• Content scheduling and publishing

• Community management and audience engagement

• Campaign support for product and brand promotions

• Performance monitoring and content optimization based on engagement insights

Outcome focus

The project delivered a consistent and professional social media presence that strengthened Food Explorer Nigeria’s brand identity and improved audience engagement. Through strategic content planning and active community management, the brand increased its online visibility, built stronger relationships with its audience, and established a solid foundation for long term digital growth.